Ferry Building Marketplace, San Francisco

4.5
#1 of 311 in Shopping in California
Located inside a landmark building designed by architect A. Page Brown in the Beaux Arts style, Ferry Building Marketplace takes up the entire ground floor, the former baggage handling area of a ferry terminal. At its completion in 1898, this building was the largest project ever undertaken in the city. Today, the marketplace attracts foodies from around the country with its small shops selling everything from expensive mushrooms and sourdough bread to award-winning wines, cheeses, and chocolate cupcakes. The plaza just outside the building hosts local farmers and merchants selling organic produce grown in the area, as well as fast foods like burgers, pizzas, and tacos. Don't miss a stop at one of the marketplace restaurants, serving fresh seafood dishes and signature cocktails. Choose to start, finish, or center your holiday on a trip to Ferry Building Marketplace by using our San Francisco vacation generator.
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TripAdvisor Traveler Rating
5,263 reviews
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4.5
TripAdvisor
  • August 14, 2017
    This is purely a tourist attraction as it's in the harbor. It's filled with lovely gift shops and restaurants but they are all very over priced and over rated. It always full. I would recommend going ...  more »
  • August 14, 2017
    Head there hungry but don't go during the noon hour unless you're ready for the crowds! Try the frozen hot chocolate while you pursue the stalls and be prepared to want to try everything!  more »
  • August 14, 2017
    Lots of different options for shopping and dining. It was very cute with many eclectic options. A must do.  more »
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  • July 4, 2017
    The Ferry building is a beautiful structure in a lovely location with views of the bay and the bay bridge. We had the pleasure of meandering through the shops and the market stalls on our first day in San Francisco, listening to the background music of the local buskers. It's foodie heaven. We sampled and purchased lots of interesting items. It's lovely that they support the local suppliers you can find most things you need at this market all with gorgeous views. to top off a lovely morning we enjoyed lunch and a glass of wine at the MarketBar Restaurant. A wonderful experience.
  • July 4, 2017
    Great collection of shops, sweets, and local market goods. Choose your time to visit wisely. It gets very crowded and the lines for the restrooms can be very long; plan your pit stop well ahead of the time you need to use the facilities. That being said, it is worth your time and effort to plan to visit this vibrant, well-maintained landmark. Whether you slowly creep through in a crowd or stroll through is based on when you get there. Seating to eat your snack maybe a bit of a search and find but there are benches outside along the perimeter. On the weekend the outside takes on a "farmers market" vibe. And of course you can buy tickets for the ferry at the main entrance on the Embarcadero side, on your right as you make your way through the main hull of the building. Only downside long lines at times for some of the most popular restaurants and shops... PLAN AHEAD!!!
  • June 14, 2017
    Ferry building is an awesome place. So visually grand and classy. From inside it has great views of the bay and the bay bridge. It's refreshing to just sit there and sip your coffee, maybe bring your jacket! I also like a lot of small shops inside especially the ice cream shop which name I can't recollect now.
  • June 14, 2017
    Love the ferry building. If you come on the weekends you can go to the farmer's market and then do some nice shopping inside. Get cured meats, exotic cheeses and great breads. There are also nice restaurants worth trying. Great place to explore and taste foods.
  • July 4, 2017
    Great place to explore. Variety of places to eat, drink, and have a good time. There's an an awesome ice cream shop for those days when you just want to indulge on deliciousness. Also you will find fresh produce to buy there.

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Where to stay in San Francisco

From inexpensive hostels in quiet residential areas to high-end hotels near the city center, San Francisco has accommodations for every budget. Key consideration is what kind of neighborhood you want to stay in. You'll find luxury hotels in Union Square, which has prime shopping, is near theaters, and is on the cable car line. Many hotels are in the northeastern portion of the city, near the tourist-driven neighborhoods of Chinatown and Fisherman's Wharf, both easily explored on foot. To get away from the tourist crowds, consider the smaller inns and family-run bed and breakfasts in some of the city's more charming neighborhoods, such as Noe Valley or Pacific Heights. There are also boutique hotels scattered around town. Avoid staying in the Tenderloin. If you plan to have a car with you, ask about parking availability and fees. Parking is often difficult and expensive.
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